THINK ABOUT IT

Millions of people wear glasses and yet most only have one pair, perhaps with a sunglass alternate. And yet, most people wear their glasses day in day out, in the office, while working out, at a black-tie affair, and while just flopped on the couch watching television.

SINCE 1999

Richard Mewha and Rick Nelson think about this a lot, which makes sense as they’re in the eyewear business and founded their own eye frame company, Bevel, in 1999. They’re committed to making eyewear as essential to personal style and self-esteem as apparel or cosmetics. After all, while wearing prescription lenses corrects an optical need, it also brings attention to a primary asset: the face. Eyeglasses are universal, not gender specific, easy to maintain, and play a crucial role in our lives and daily discourse.

A BEVEL LOOKING WORLD

Through it all they strive to meet their ultimate goal: to help people feel good about themselves by making them look great. If everyone wore bevel frames, the world would definitely be a better-looking place in more ways than one.

DESIGN PLUS SERVICE

The two recognized their differences would be a strength in establishing a business together. Through his work with OSA and Alain Mikli before that, Richard was confi dent his modern, minimalist design esthetic would appeal to customers. Both men were determined to create a company that opticians would enjoy dealing with. By establishing the headquarters in Kansas City, Rick knew he could find employees with the midwestern warmth and sensibility to ensure outstanding customer service.