What sets Maui Jim apart from other brands is our unique ability to combine industry-leading technology, the culture and spirit of Hawaii, and all the benefits of an independently owned business.

The harsh glare of the Hawaiian sun is what inspired Maui Jim to design a lens that not only shields the eye, but also improves the color, clarity, and detail of the world around. Designed with your comfort in mind, Maui Jim's PolarizedPlus2® technology reduces the impact of the sun’s harsh glare while offering relief from a number of long-term health risks. With lens materials and colors for every condition, the view’s better from here!

At Maui Jim we are committed to turning every encounter into an enjoyable experience. Our customers are considered a deeply valued part of the ‘ohana (family), and we want to feel like family from each initial interaction. Staying true to our Hawaiian roots, we promise that you will always be welcomed with a warm smile and directed to the help of a dedicated representative. This is the Spirit of Aloha—a way of life that radiates charm, warmth, and sincerity of heart.